Be on guard for the customer who is always in a rush, the “We need it today” or “Please help us get this done over the weekend” customer. All too often, you will pour your body, soul and direct disproportionate company resources into that customer to make them look good, only to find they had no idea what they were doing. Next, you hear that you won’t get paid until they’re paid by their own customer, and their customer is upset. You’ve incurred bills of your own to pay for materials and owe overtime pay to your own employees, and now you may get nothing back.
When a customer introduces pandemonium to your business, avoid being set up by slowing down the process, and don’t make no exceptions to your credit policies (including a credit application, financials, and a full credit evaluation).